About Signet Research

Signet Research is a leading provider of Market Research services for Publishing and Media Companies for over 30 years.

As a leading provider of Ad Readership Studies, Subscriber/Reader Profile studies, and Editorial Studies, we combine cutting-edge technologies with a commitment to client customization and satisfaction. The professional staff of Signet Research Inc. offers creative research project design utilizing appropriate methodologies required to solve client problems.

Specialists in Reader Panels and Ad Readership studies. Proprietary studies: AdStudy®

We help sell advertising for print- websites- e-newsletters and integrated media.
We help editors obtain feedback on print, website and e-newsletter content.

Our Products/Services

• Ad Readership – Ad Measurement (Print and Web Ads)
  AdStudy®; AdProbe™; AdImpact™; AdEffect™
  
• Reader Profile-Readership; Subscriber; Audience;
  
• Website Audience
  
• Total Audience – Print, Web, and E-Newsletters integrated study
  
• Editorial Readership- EdStudy™
  
• Editorial Acceptance
  
• Website Content
  
• Website Design
  
• Readership Preference / Comparative
  
• Brand Awareness / Preference
  
• Special Advertiser Studies
  
• Reader / Visitor Panels
  
• Customized Studies

Testimonials

“…The Signet AdStudy® verbatims were more meaningful and more detailed THAN verbatims from face-to-face interview studies…”


“…The extensive verbatim comments are the most credible ad readership studies we’ve ever presented to advertisers…”

"Signet has adapted its studies to capitalize on technology and the needs of publishers."


“…We are very pleased with working with Signet this year. The reports are very valuable and well organized. The verbatims are a "show stopper." The turnaround is also very quick. I am really glad we switched to your services this year.

“…Just wanted to let our Signet team know that I am delighted with the results of our first study! “

“…Thanks again for a quick turnaround and an excellent job!”

“…Everyone on the sales staff agreed that it was superior to what we had been getting from (other supplier)! I especially like the large # of verbatim comments for each advertiser as well as the individual advertiser reports.”