Marketing with Data Leads to Success in 2012

Scarce advertising dollars go to the brands that provide the most benefit to customers. Your brand offers exposure to a valuable market, but is that enough at a time when companies want more for less? Using market data as a sales tool can help you add value and increase commitment to your brand without breaking the bank.

In this rapidly changing information age, knowledge is power. Set yourself up as an industry leader and cement advertiser loyalty by providing customers with market intelligence that they may not be able to get anywhere else. Readex offers many affordable ways to share market data with your customers that will help you capture your customers' attention and secure their business all year long.

SEE THE POSSIBILITIES.
Here are just three of the many data-based sales tools that can be used in combination to help you increase revenues next year.

First, you'll win the sale when advertisers see compelling readership data that describes the value of your audience or highlights the ways different forms of media is used. --Interested? Ask us about an Audience Profile or Media Usage Study.

Next, you can drive sales to specific print issues or months online when you offer advertisers market feedback regarding how well their ads communicate with your readers, the very people their ads are designed to reach.--Sound like a perfect fit for you? Consider an Ad Readership Study.

Finally, you'll promote higher frequency and spending by offering your bigg

Offer Market Intelligence for Advertisers

Audience Profiles
Illustrate the value that your audience represents for current and potential customers.

Brand Awareness
Awareness is the first step in the sale. Help your customers see where they fit.

Brand Buzz
A view of how your customers' brands are perceived by your audience.

Ad Readership Studies
Give advertisers an inside look at how their print or online ads work.

Discover Market Leadership for You

Market's Choice
Discover new revenue or breathe life into an existing award program.

Media Usage Study
Illustrate the importance of using multiple channels to reach your audience.

Brand Landscape
Dive deeper into brand awareness, attitude, usage and purchase consideration.

Salary Surveys
Become a premier information resource by offering salary data.

Business Climate & Expectations Survey
Show strong leadership by keeping your finger on the pulse of the marketplace.

Succeed in 2012 by marketing with data. You'll give advertisers the marketing intelligence they demand, while you strengthen your leadership position.

Let Readex suggest a plan that will keep you relevant with your advertisers all year long.