FOLIO Supplier Directory

Baxter Research Center Inc.

Sun, 01 Jun 2008 00:00:00 -0700

Independent audience research from Baxter Research Center (BRC) informs magazine-brand management decision makers and their advertising community – with unique benefits to both groups.

We help your brightest bulbs keep burning.

Mediamark Research Inc.

Sun, 01 Jun 2008 00:00:00 -0700

Tactical/strategic research for print/electronic media with syndicated, custom and database integration expertise.

Custom readership (subscriber/ newsstand) studies profiling audience demographics,
psychographics, behaviors, media and product consumption.
Use of MRI syndicated index for
custom data positioning.
Custom initiatives/ consulting for new/ existing product development; advertising,
editorial and circulation; and audience segmentation/ targeting.
Re-contact samples of selected target groups from syndicated study available.

Database mining, integration, modeling for audience optimization, direct
mail and cross-product development.
Proprietary/syndicated segmentation creation/ development that can leverage
Mediamark syndicated study. Syndicated Research DivisionContact: Mike Drankwalter,
Senior Vice President, Media Sales
250 magazines currently measured.
Total audience, primary audience, reader involvement and product/brand usage among the U.S. population.

Readex Research

Sun, 01 Jun 2008 00:00:00 -0700

Many publications are now responsible for selling a wide variety of media, and surveys can help you boost sales of all your offerings. Prove the value of the exposure provided by print and online ads, as well as online and in person event sponsorships. Use the results from a survey to tell a sales story that companies just cannot refuse.

A brand awareness study helps reinforce the value of aggressive exposure. Results usually prove that companies investing in the highest levels of exposure have the highest awareness, and that companies that with the lowest exposure to your market have lower awareness. Emphasize the need for “winners” to maintain exposure, while motivating companies with lower awareness to ratchet up their efforts

Signet Research Inc.

Sun, 01 Jun 2008 00:00:00 -0700

Signet Research Inc. is a leading provider of Subscriber/Reader and Editorial Studies as well as other surveys that help publishers sell ad space or improve editorial content. Signet combines cutting-edge technologies with a commitment to client customization and satisfaction. The professional staff of Signet Research Inc. offers creative research project design utilizing appropriate methodologies required to solve client problems.
Specialists in Reader Panels and Ad Readership studies. Proprietary studies: AdStudy

Verified Audit Circulation

Sun, 01 Jun 2008 00:00:00 -0700

Verified provides independent, third-party research solutions for publishers, advertisers and marketers by delivering accurate, verifiable metrics and analytics. Verified offers reader surveys, receipt and readership studies, possession and usage studies, delivery verification, custom research and more.